SUNDAY 25TH OCTOBER

Pre-conference Special Event (Classical Music Concert) For Conference Participants and their partners at "Teatro Verdi" (Theatre in Salerno)

MONDAY 26TH OCTOBER HALL OF DEGREES

FACULTY OF ENGINEERING

08:30-09:30 Registration

09:30-10:30 Welcome Speeches

• Conference Chairs (G. Metallo and M. T. Cuomo)
• Emrbi Presidents (D. Vrontis and Y. Weber )
• Chancellor, University of Salerno (R. Pasquino)
• President of Aidea (R. Cafferata)
• Dean, Faculty of Economics (D. Valentino)
• Mayor of Salerno (V. De Luca)
• President, Manifacture Association of Israel (V. Brosh)
• President of Province of Salerno (E. Cirielli)
• President  Intertrade Chamber of Commerce of Salerno (V. Busillo)

10:30-11:00 Coffee Break

11:00-12:15 Round Table:  “Managerial and Entrepreneurial Developments of The Mediterranean Area in a Turbolent Era”
Co-ordinator: M. T. Cuomo

• M. R. Czinkota, Georgetown University, Usa and University of Birmingham, Uk
• G. M. Golinelli, University of Rome “La Sapienza”
• E. Perrier, Marketing Director & Brand Development Mulino Bianco
• G. Alessio, Digital Marketing Manager of Barilla

12:15-13:00 Emrbi Awards and Honorary Fellowships

• 1. Research and University
  • M. R. Czinkota, Georgetown University, Usa and University of Birmingham, Uk
  • G. M. Golinelli, University of Rome “La Sapienza”
  • O. Shenkar, Ohio State University, Usa
  • E. Tsoukatos, Technological Educational Institute of Crete
• 2. Politics and Institution
  • V. De Luca, Mayor of Salerno

• 3. Business
  • E. Perrier, Marketing Director & Brand Development Mulino Bianco
  • M. Mavromatis, President, Cyprus Chamber of Commerce and Industry
  • S. Brosh, President, Manufacturers Association of Israel

13:00-14:30 Lunch (Canteen)

14:30-16:00 Parallel Sessions No. One

• Cultural Heritage in Tourism
• Accounting and Control
• Organizational Behaviour
• Corporate Social Responsibility

16:00-16:30 Coffee Break

16:30-18:00 Parallel Sessions No. Two

• Wine Marketing and Agriculture Trade
• Accounting and Control
• E-business and Networking
• Branding
• Corporate Governance and Service Marketing

20:30 Gala Dinner - Lloyd's Baia Hotel

TUESDAY, 27TH OCTOBER

08:30-09:00 All Academy Session - Emerald/emrbi Awards for Young Researchers - Emrbi Co-president D. Vrontis

09:00-09:30 Keynote Speech: O. Shenkar

09:30-11:00 Parallel Sessions No. Three

• Cross Cultural Management
• International Business
• Banking and Finance
• Human Res. Management
• Internationalisation & Smes

11:00-11:30 Coffee Break

11:30-13:00 Parallel Sessions No. Four

• Knowledge Management
• Entrepreneurship
• Tourism Marketing
• Strategic Management
• Ric Meetings, Cd Meetings

13:00-14:30 Lunch (Canteen)

14:30 Excursion

WEDNESDAY, 28TH OCTOBER

08:30-10:00 Parallel Sessions No. Five

• Tourism Marketing
• Mergers and Acquisitions and International Business
• Services Marketing
• Case Study Track
• Sustainable Development and Supply Chain Management

10:00-10:30 Coffee Break

10:30-13:00 SPECIAL SESSION
HALL OF DEGREES - FACULTY OF ENGINEERING
"Med 2.0. Beyond the unconventional marketing, towards an economy of Happiness “
Co-ordinator: A. Siano

• G. Ritzer, Distinguished Professor, Maryland University, College Park
• Lectio Magistralis: ”Rationalized Structures in the Age of Liquid Globalization:
• The Case of the Cathedrals and the Landscapes of Consumption”

• M. Galante, Dean of Letters,  University of Salerno
• M. R. D’Esposito, President of Sociology Degree, University of Salerno
• G. Metallo, Full Professor, University of Salerno
• A. Giordano and M. Pallera, Founders of Ninjamarketing.it and authors of “Marketing Non     Convenzionale”, Il Sole 24 Ore Libri
• L. De Biase, Director of Nova, Il Sole 24 Ore and author of “Economia della Felicità”, Feltrinelli
• A. Amendola, Assistant Director, Research Center "Rappresentazioni Linguistiche", University     of Salerno
• J. Manna, Professor, University of Bethlehem, President of the Mediterranean Media Forum
• G. Andria, Development and Business Activities Councillor, Province of Salerno

13:00-13:30 Closing Remarks - Conference Co-chair (M. T. Cuomo)

13:30-15:00 Lunch (Canteen)